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The Hong Kong based menswear brand was founded in Italy by Italian designer Marco Vedovato. Its philosophy is expressed through a subtle elegance reflecting your own story, your own personality without having to chatter, keeping a low profile. The brand has a strong love for craftmanship and is a firm supporter of ”Made in Italy” but cost conscious. It always tries to combine the semi-tailored production ”Made in Italy” with the supremacy of Japanese fabrics. The brand fuses the designer’s own Italian experience with the culture of the radical Japanese fashion, creating a prodigious mix. It blends the refined nature of the Italian tailoring with a gipsy soul in colour and look.