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For the 82nd Annual Academy Awards, Rockwell Group built and expanded upon many of the design innovations introduced the previous year, including the Swarovski crystal curtain and new orchestra and seating structure. Following the past year’s focus on the making of movies, the 2010 design revolved around the love of movies. The white template of the stage combined with new integrated LED and projected imagery created a constant play of visuals, light, and movement. Adding to these effects were three circular platforms that acted as moving turntables on stage with multiple levels for a variety of focal points, camera set ups, and presentation locations. Rockwell also developed metalwork architectural screen drops with partly transparent modern decorative patterns for each of the acts.