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”The Apartment” a New York shop by The Line


”The Apartment” a New York shop by The Line // The Flag Halyard Chair, designed in 1950 by Hans Wegner, provides an ideal perch for reading. The obscured portraits over the platform bed are works from Max Snow’s “100 Headless Women” series. Also pictured: The Warehouse Pair of Side Tables, linen bedding from Golden, Armand Diradourian Jersey Stripe Knit Throw, Morihata Chikuno Cube House.

THERE IS A SHOP IN NEW YORK CITY, The Apartment, by The Line, on SoHo’s Greene Street, that is the online shop’s offline home. What is special about the space is that is staged as an actual NYC apartment,”a carefully considered canvas for a life well-lived”.


”The Apartment” a New York shop by The Line // Black Sheep (White Light) Natural White Icelandic Sheepskin, Las Venus Black Leather Tufted Bench, Vintage Moroccan Rug, Fritz Hansen Nest of 3 Tables.

The Apartment’s own story dates to 1872, when 76 Greene Street was just an eye-poppingly intricate sketch on the drawing board of Isaac F. Duckworth. A master of cast-iron architecture, he looked to the eclectic baroque of the Second Empire to design a “commercial palace” worthy of the flourishing dry goods company owned by Gardner Colby (whose name lives on in the Maine college he endowed). The building changed hands many times as the New York neighborhood of SoHo grew and transformed around it.


”The Apartment” a New York shop by The Line.


”The Apartment” a New York shop by The Line // The Apartment’s library includes books from Assouline, Phaidon, and Taschen as well as periodicals such as The Travel Almanac and The Last Magazine.

Nearly 150 years after the building first opened for business, its third floor has been reborn as the light-filled home of a discerning woman who appreciates a finely tailored jacket as much as a bespoke velvet sofa. The airy yet cozy living room, bounded on one side by an original Corinthian column and on another by a wall of large windows, is a considered collection of textures, forms, and eras. One area is designed for conversation, while a sculptural window seat offers a contemplative perch overlooking the ever-changing city.


”The Apartment” a New York shop by The Line // In the living room, the natural canvas upholstery of the PK 22 Lounge Chair by Poul Kjærholm for Fritz Hansen is accented by the natural tones of a changing selection of textiles, including a vintage Moroccan Beni Ourain rug. Among the accessories on the table are a tilted glass bowl designed by Anna Torfs, a rock crystal bowl, a kudu horn, and Le Labo’s grandest of candles: scented wax poured into a concrete vessel.


”The Apartment” a New York shop by The Line // Lasvit’s Neverending Glory Collection, Deborah Ehrlich Crystal Glassware, Deborah Ehrlich for Blue Hill Decanter, Kishu Binchotan Charcoals,KPM Berlin Urania Collection, Chambly flatware, Creel and Gow Pyrite Graduation.

In the dining room, a custom marble table is a horizontal counterpoint to the loft’s high ceilings. The smooth, unsealed stone tabletop also draws the eye to the curiosities and photographs that line one side of the space. Illuminating the space are five hand-blown glass chandeliers designed by Jan Plechác and Henry Wielgus for Lasvit. Their “Neverending Glory” collection is inspired by chandeliers from five of the world’s major opera houses: the Metropolitan Opera, the Palais Garnier, La Scala, the Estates Theatre in Prague, and the Bolshoi Theatre.


”The Apartment” a New York shop by The Line.

The lacquered box of a walk-in closet is part inner sanctum, part loft divider. The intimately scaled interior, filled with pieces by the likes of Reed Krakoff, Christophe Lemaire, and Protagonist, gains warmth through a mix of exotic textures and personal touches, from a Moroccan rug and a tufted leather bench to a nook of favorite fragrances and antique metal boxes that date to Japan’s Meiji period.

Visitors are beckoned to the library and beyond by an eclectic range of vintage and new books. The evolving collection of reading material, including a selection of stunning volumes by Assouline, Phaidon, and Taschen, is bracketed by streamlined furniture that creates an interplay of horizontal and vertical lines along with metal, glass, lacquer, and leather surfaces.


”The Apartment” a New York shop by The Line // Inspired in part by a Milo Baughman design, the custom Las Venus sofa makes diamond tufting feel modern with the choice of deep navy velvet and sleek chrome legs. A lacquered tray corrals useful objects such as tealight holders and a magnifying glass on one of the coffee tables, while the other holds Noma by René Redzepi.

Afforded a measure of privacy by the walk-in closet, the bedroom takes full advantage of The Apartment’s eastern exposure. Morning light streams through the large windows to illuminate the most personal space of the home, furnished with timeless, versatile pieces that favor bold forms and materials that celebrate rather than conceal their histories.



2 comments on “”The Apartment” a New York shop by The Line

  1. katerinasgift
    June 27, 2015

    Absolutely great!!!

    • Marietta
      July 15, 2015

      Thank you for stopping by Katerina! 🙂

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This entry was posted on June 26, 2015 by in INTERIOR DESIGN and tagged , , , , , .

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